By Andrew Baxter (origionally published in BASEQ Groove mag #189) “Support live music”, “Come out and support my band”, “Support venues that support musicians” “Keeping Mu- sic Live”. These phrases can be seen regularly on pro- motional material for gigs and shows, especially on so- cial media sites. How effective are they? Are they in fact counter-productive? Should promotion of live music be cast in a more positive light? Is live music dead or dying? Does it need to be supported? These are all vexing questions [...]